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Wednesday, January 25th, 2023

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Jon Stewart discusses our Classified System (youtube.com)


The media is chasing the classified documents fiasco like it's spy vs. spy, Trump vs. Biden. But on this week's episode, we're breaking down the absurdity of a national security system that makes it so darn easy to hoard classified documents. We're joined by Matthew Connelly, professor of history at Columbia and author of "The Declassification Engine: What History Reveals about America's Top Secrets," who gives us the inside scoop on how unwieldy our system for keeping state secrets has become, who it's really designed to protect, and how we might revamp it so that it actually, you know, can keep a secret.

1/25/2023 8:32 am | |
Tags: us politics, us history, jon stewart

Content purpose (linkedin.com)

Originally posted this to LinkedIn this morning. I am trying to get better about utilizing that social platform:

Found myself thinking about content and metrics this morning on the way into work. I think too often the simple "one set of metrics for all content" is adopted, to the detriment of the content and the professionals creating the content. Instead it is important to recognize the purpose and goals of each piece of content, both in the creation of the content, but also in the measuring and evaluating of the content.

I break them down into four possible "purposes":

  • Business purpose: Information which needs to get out but is not expected to drive any serious engagement or actions
  • Awareness / Engagement: Content which is meant to drive shares, comments, likes, etc.
  • Invisible CTA: When the content is driving to do things which aren't directly trackable but may be seen in other areas (sales at stores, etc.)
  • Direct Call-to-Action: Click a link, watch a video, essentially do something which we can track and measure that goes above like/comment/share.

There is obviously overlap between each of these, but I contend that the main thrust of content can and should be in one of these four, and from that the metrics which the content which is measured and evaluated derive, while also taking into consideration the platforms and mediums.

What do folks think? Is this a good split for purpose of content?

1/25/2023 9:06 am | |
Tags: social media, content strategy, linkedin crosspost

Germany's final decision to send tanks to Ukraine opens the door (npr.org)

This morning, after Germany's announcement yesterday, President Biden announced the US would also be sending tanks to Ukraine.

1/25/2023 9:10 am | |
Tags: ukraine, war, russia, germany, us politics

A breakdown of the "Rings of Power" in Lord of the Rings

Found on Reddit and it is a beautifully made. Props to Madison Apple on the graphic.

1/25/2023 11:48 am | |
Tags: lord of the rings, rings of power

Wayne Brady covers Thriller with Postmodern Jukebox (youtube.com)


Wife came across this tonight. We love Wayne; he got his start at the same improv comedy club we met at (before our times.)

1/25/2023 8:08 pm | |
Tags: music

Automated Archives for January, 25th 2023

This post was automatically generated

Wallabag Additions

These are articles that which I saved today so that I may read them later. Substance and quality will vary drastically.

Chess For the Day

Record: 4-0-7
Net Elo Change: -12

Games Played

1/25/2023 10:45 pm | |
Tags: automated, longreads, chess

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