From STRAT_SCRAPS
This came from a recent post on "STRAT_SCRAPS" and I have to save it here because I love it so much. He also found it somewhere online in the past and was re-sharing it. So I don't know the full origins of this, but it resonates with me a great deal.
Kinda fucking me up how on point this "thought" from GPT is...
- Strategist's Venn Diagram Three circles:
What the brand wants to say
What the audience cares about
What the strategist actually believes
The overlap is where good strategy lives. But most briefs cheat. They make the brand circle huge. The audience circle gets populated with truisms. And the strategist? They're encouraged to disappear. But when the strategist's voice is absent, the thinking gets soft. Strategy isn't translation-it's triangulation.
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Ventriloqurping
Ventiloqurp - noun. A new word I made up to describe the very surprising ventriloquism burp that they throw at me, making it sound like I'm the one burping.
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Automated Archives for August, 21st 2025
This post was automatically generated.
Chess For the Day
Record: 3-0-1
Net Elo Change: +11
Games Played
Blog Posts On This Day
- August 21, 2024 (3 posts)
- August 21, 2023 (1 post)
- August 21, 2022 (5 posts)
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